Sweepstakes is posted on :
Sweepstakes is available between : 13 February 2019 - 12:00pm - 6 March 2019 - 11:59pm
Local : 50 United States and the District of Columbia
Cadbury, one of America’s top Easter brands has been running iconic Clucking Bunny commercial for over 35 years. For Easter 2019, Cadbury is calling proud pet owners to have their pet appear in the brand’s iconic commercial. Just, snap a photo of your pet wearing a pair of bunny ears to win $5,000 and an opportunity to have your pet featured in the 2019 Easter commercial.
Limit: You must be 18 years of age or older at the time of entry. You may submit one Photo Submission per person, per day during the Photo Submission Phase.
How To Enter:
Photo Submission Phase (February 13 to March 6, 2019)
Visit https://bunnytryouts.cadburyusa.com and enter your e-mail address. After that, complete and submit the entry form with your first and complete last name, e-mail address; phone number; street address (no P.O. Boxes will be allowed); city, state; and zip code. Now, follow the on-screen prompts to upload a photograph of your pet wearing bunny ears and describe why his/her pet should be on TV in 50 words or less.
Judging Phase (March 7, 2019)
A panel of qualified judges will select 20 semi-finalists on the basis of the following criteria: Relevance to Contest theme (showing off your Cadbury pet in bunny ears) 30%; (ii) Creativity: 30%; and (iii) Brand appeal: 40% (“Judging Criteria”). The 20 Photo Submissions with the highest scores will be the potential Semi-Finalists.
Video Submission Phase (March 8 to March 10)
The 20 Semi-Finalists must respond to the Semi Finalist E-mail with one original video of his/her pet standing, sitting, or laying in one place, facing the camera while wearing bunny ears for 60 seconds.
Winner Determination Phase (March 11, 2019)
All Semi-Finalist Videos will be judged based on the following judging criteria: Relevance to Contest theme (showing off your Cadbury pet in bunny ears): 30%; (ii) Creativity: 30%; and (iii) Brand appeal: 40%. The Semi-Finalist with the highest score will be the winner.
(1) Grand Prize:
- The opportunity to have his/her pet featured in a television commercial
- $5,000 check if his/her pet is featured in a television commercial
Total ARV of the Prize is $5,000