Sweepstakes is posted on :
Sweepstakes is available between : 13 January 2014 - 5 April 2014
Local : 50 United States and District of Columbia
Win cash prize of $1,000,000 or $50,000 by submitting your idea of LAY’s flavor in Lay's Do Us A Flavor Contest at dousaflavor.com.
Create delicious chip flavor recipe that you want to taste next time when you buy LAY’s chips. You can select minimum three ingredients from your favorite Italian dish, fast food, chips, desserts, and drinks to create your awesome LAY’s flavor. Once you create your LAY's chip flavor, submit it in Lay's Do Us A Flavor Contest. Complete entry procedure online to win cash prize of 1,000,000 or $50,000.
Limit: All individuals must be of age 18 years or more at the time of entry to satisfy eligibility criteria.
You can enter into the contest by submitting your ideas for the future flavor of LAY’S Potato Chips. For becoming a part of the contest, you must submit following details: flavor name, up to 3 ingredients, the inspiration for the flavor (limited to 140 characters), chip style (Original, Wavy, and / or Kettle Cooked), and participant's contact information. With above information, you can enter into the contest by one of the following methods:
Online: Browse dousaflavor.com and follow the instructions to complete online registration form. Or you can also enter via your facebook account by providing your personal details.
Text Message: From your mobile phone, text “FLAVOR” to 24477. Follow the instructions that you will get in the form of text messages to complete your contest entry.
Retailer Sites: Visit participating retail site and submit your contest entry form online by providing your personal details.
Twitter: One can also enter by means of twitter account. Follow @ LAYS to open contest entry page to submit your flavor.
YouTube: Visit youtube.com / lays and click on the link to "Create My Flavor". Follow submission instructions to complete and submit your Entry.
All lucky winners will be selected on particular judging criteria from all completed flavor idea entries received during the contest period.
(3) Finalist Prizes: Each lucky finalist prize winner will be awarded with a check of 50,000.
Grand Prize: One potential winner will be allowed to select one prize from: (a) One percent (1%) of the Net Sales of the Grand Prize Winner's Finalist Flavor for the period July 1, 2014 through July 1, 2015 OR (b) $ 1,000,000 check.